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  1. The Guardian
  2. Entertainment

Entertainment

An entertainment problem or an imagination problem? Why are brands in Tanzania underdelivering with consumer experiences?

Why are Tanzanian brands falling short on consumer experience?

For years, brands in Tanzania have been visible without being memorable A logo on a stage. A famous DJ. Discounted drinks. A few influencers posting blurry Instagram stories. Then everyone goes home and forgets about the event by Monday morning.
Entertainment
05 Jun 2026
Lamata named new organizer of Miss Tanzania
Entertainment

Lamata named new organizer of Miss Tanzania

14 Apr 2026
Idriss Sultan
Entertainment

Youth should use social media opportunities

21 Jan 2026
Joel Kachi
Entertainment

Nigerian filmmaker makes history

22 Oct 2025

FESTAC ‘77 to represent African Cinema at 2025 Cannes Film festival

Entertainment
16 May 2025

Marioo named Brand Ambassador for Tanzania’s National Lottery

Entertainment
16 Feb 2025

Zanzibar to host the 2025 Trace Music Awards with Johnnie Walker

Entertainment
11 Feb 2025

Airtel Africa in strategic collaboration with top African artists to promote better data usage

Entertainment
21 Jan 2025

Dar es Salaam Shines as Heineken's Bata la Desemba Carnival Draws Over 5,000 attendees

Entertainment
10 Dec 2024

Organisers, stakeholders work for a unique Tanzania Film Festival 2025

Entertainment
07 Dec 2024

More Entertainment

The Deputy Minister for Culture, Arts, and Sports, Honorable Hamis Mwinjuma (second left), addressing journalists during the launch of Serengeti Lite’s ‘Lite Your Imagination’ campaign.
Entertainment

Serengeti Lite Ignites Creativity with ‘Lite Your Imagination’ Campaign

25 Nov 2024
Students at the Bagamoyo Arts and Cultural Institute display their traditional dancing skills.
Entertainment

TASUBA introduces new subjects to boost artists’ negotiation skills

22 Nov 2024
Coca-Cola to showcase Tanzanian Cuisine at Grand Food Festival in Dar
Entertainment

Coca-Cola to showcase Tanzanian Cuisine at Grand Food Festival in Dar

20 Nov 2024
 Tanzania-China cultural exchange promises mutual benefits
Entertainment

Tanzania-China cultural exchange promises mutual benefits

19 Nov 2024
An artist Saraphina Michael performs in front of Vodacom Tanzania Plc management team during launch of the VYB Balaa! Mtu ni Connection! campaign.
Entertainment

Tanzania youths to be empowered through the Vodacom Youth Base (VYB)

07 Nov 2024
"Hello Mr. Right" Season 6 Premieres: Bringing Romance, Twists, and Celebrity Guidance
Entertainment

New season, new twists: 'Hello Mr. Right' season 6 begins

05 Nov 2024
Rita Paulsen and David Malisa at the launch of Bss beyond borders  season 15

Bongo Star Search Season 15 Expands to Six African Countries

25 Oct 2024
Mohammed Rashid, famously known as Mzee wa Bwax

Mzee wa Bwax Steals the Show at Coca-Cola’s Kitaa Food Fest in Mbagala

07 Oct 2024
Deputy Minister for Natural Resources and Tourism, Dunstan Kitandula (third left) and Bariadi District Commissioner Simon Simalenga (centre) drum during the launch of the Lake Zone Cultural and Tourism Festival at Bariadi CCM Stadium in Simiyu Region.

Lake Zone Cultural and Tourism Festival starts in Bariadi with a bang

06 Jul 2024
The Senior Brand Manager of SBL, Ester Raphael (left), and music artist Diamond Platnumz (right) in front of journalists (not pictured) when they announced their partnership for the music and cultural festival to be held on April 26th and 27th.

Diamond Platnumz announces his partnership with SBL

17 Apr 2024
 Music mogul and entrepreneur Sean "Diddy" Combs arrives at the Billboard Music Awards, May 15, 2022, in Las Vegas.

Law enforcement raids Sean 'Diddy' Combs's properties

26 Mar 2024
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